AI Insights · Timothy · October 2025
Top 5 Travel and Local Apps in South Africa: Q3 2025 Performance
Explore the performance trends of the top travel and local apps in South Africa during Q3 2025, including Instabridge, Booking.com, Marriott Bonvoy, Airbnb, and Google Maps.
In the third quarter of 2025, the top travel and local apps in South Africa demonstrated varied performance trends on the unified platform. Data from Sensor Tower provides insights into the weekly downloads, revenue, and active user metrics for each app.
Instabridge: WiFi Hotspot Map from Instabridge Sweden AB showed a fluctuating trend in weekly downloads, peaking at over 36K in mid-July. Revenue saw a significant increase towards the end of July, reaching approximately $15. Weekly active users remained fairly stable, ranging between 63K and 77K.
Booking.com: Hotels & Travel maintained a consistent download trend, with figures hovering around 15K to 17K. The app also experienced a stable active user base, averaging around half a million throughout the quarter.
Marriott Bonvoy: Book Hotels had weekly downloads ranging from 6K to 7K. Active users saw a gradual increase, moving from approximately 24K to over 26K by the end of September.
Airbnb showed a growing trend in downloads, starting at around 5K in early July and climbing to nearly 10K by the end of the quarter. Active users rose steadily, reaching over 230K by September's end.
Google Maps continued to be a dominant player with millions of active users, peaking at over 16M. Weekly downloads remained strong, generally staying above 17K.
For more detailed insights, visit Sensor Tower.